Deepfakes and Synthetic Media, Explained
In-depth guides to deepfakes and AI-generated media: what they are, how they are made, the laws that apply and how detection works. Every figure is sourced.

Start here · Deepfakes
What Is a Deepfake? Definition, Types, Examples and Detection
A deepfake is an image, video or audio recording that AI has generated or altered so that it passes as real. This guide covers the definition, the main types, documented cases, the laws that now apply and how deepfakes are detected.

Synthetic media
AI Influencers and Deepfake Models: How Fake Accounts Win Millions of Followers
Some of the women with the largest followings on social media do not exist. This guide covers how AI influencer accounts are built, how they make money, who they harm, and how to tell that their images and videos are generated.
10 min read

Image-based abuse
What Is Deepfake Pornography? Non-Consensual and Celebrity Deepfakes Explained
Deepfake pornography is sexually explicit imagery that uses AI to show a real person without their consent. It is the largest category of deepfakes online. This guide covers what it is, who it targets, the laws that now apply, and how platforms find and remove it.
11 min read

Deepfakes
How Deepfakes Are Made: Face Swaps, Reenactment, Lip-Sync and AI Video
Every deepfake is produced by a deep learning model trained on images, video or audio. This guide explains the main techniques at a high level, what each one changes, and the traces each one leaves for detection.
11 min read
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